what are your thoughts exactly on AI putting pressure on TTD business. with less people actually browsing the internet since ChatGPT and other AI agents doing the work for them… that puts pressure on TTDs business with less advertisers using them due to low open network traffic. another thing… what about other Ad giants like GOOG AMZN META all crushing it but TTD struggling?
Yeah, you hear these things a lot now, so I definitely understand your questions.
Display (the internet) is just 12% of TTD's revenue. So, I think there will be some pressure, but that is not thesis-changing for TTD. As for the walled gardens (AMZN, GOOG, META...) crushing it, they have a different profile of advertisers. Not the big advertisers TTD has and often more service-related (so no tariffs). I've seen this in the past too, where the type of advertisers the walled gardens have is a precursor to the big advertisers, who usually move a bit slower. That means that this is a good sign for TTD.
What I mean is this: Meta & Google mostly have SMBs (small and medium-sized businesses) as customers and those move faster than the big companies that The Trade Desk has as customers.
Well, simply investing in ads. The better the business, the more ads and the more companies pay for ads. SMBs are investing more in ads now. Bigger companies as well, but there are also industries which suffer from the tariffs, like automotive, the second-biggest industry for TTD.
I bought 10 shares today as well. I bought them earlier in April at $45 and sold at $75-80.
what are your thoughts exactly on AI putting pressure on TTD business. with less people actually browsing the internet since ChatGPT and other AI agents doing the work for them… that puts pressure on TTDs business with less advertisers using them due to low open network traffic. another thing… what about other Ad giants like GOOG AMZN META all crushing it but TTD struggling?
Yeah, you hear these things a lot now, so I definitely understand your questions.
Display (the internet) is just 12% of TTD's revenue. So, I think there will be some pressure, but that is not thesis-changing for TTD. As for the walled gardens (AMZN, GOOG, META...) crushing it, they have a different profile of advertisers. Not the big advertisers TTD has and often more service-related (so no tariffs). I've seen this in the past too, where the type of advertisers the walled gardens have is a precursor to the big advertisers, who usually move a bit slower. That means that this is a good sign for TTD.
Can you clarify this : the type of advertisers the walled gardens have is a precursor to the big advertiser
What I mean is this: Meta & Google mostly have SMBs (small and medium-sized businesses) as customers and those move faster than the big companies that The Trade Desk has as customers.
That makes sense. Can you mention what are the moves the smb made - that we can expect the larger ones to follow
Well, simply investing in ads. The better the business, the more ads and the more companies pay for ads. SMBs are investing more in ads now. Bigger companies as well, but there are also industries which suffer from the tariffs, like automotive, the second-biggest industry for TTD.
thank you