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Oliver | MMMT Wealth's avatar

The CELH drop was insane. The loss of market share could have quite easily been a rounding error to be honest!

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Moritz's avatar

I would argue that cyanide could actually become a big problem for CELH, because I think it's less about facts (few people like you will dig deep enough to find out what's true) - it's about what people believe. So if no one wants to drink CELH anymore because everyone thinks it's not good for their health, CELH will have a hard time convincing customers that it's not true. In my opinion, it is therefore important to check the prevailing opinion in society about this drink - I have a quote from Buffet in mind where he talks about walking through the city and checking whether people are still drinking Coke.

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