Every now and then, I feel like everything comes together and it’s the right moment to start building a position in a new company.

Sometimes it’s a recent discovery that grew really fast on me, but even then, it’s usually still months for me. But I’ve been following this one for years. To be precise, since 2019. That’s 7 long years.

And all the while, I felt like I had missed it. But that’s the great thing about the stock market: there are always new chances. Like many other growth stocks, this stock has dropped by 50%+ and this feels like a present from the market that I can’t ignore.

Growth remains high after all these years despite headwinds, and there’s visibility into the future, with more exciting innovation and an expansion of the current offerings. The company has undergone a fundamental shift in recent years that only makes it more interesting.

Before we start, I want to point out that I have an advantage over you. I’ve already done the research. Not just in the last few weeks but over a long period. That means I’m probably in a different place than you are right now when it comes to conviction. Take your time and see whether this stock is something you want in your portfolio.

Something I have been thinking about quite a bit lately is labels and how they can be misleading sometimes. Of course, we all use them to make sense of the world quickly and labels can be very useful in that sense. But they can also make you miss the essence of something and for a long time, I think that was the case with this company. I knew what was happening inside the company, I saw its new products made sense, I understood the reasoning for investing, but the label was one of the reasons that kept me from investing.

And still to this day, the label is partly misleading. But that’s OK, because it creates a competitive advantage for those who did the work: me, but also you after reading this article.

If you are a paid subscriber, just scroll past this.

If you are not, this is your opportunity!

This pick will be in my personal portfolio, just like my other picks. I put my money where my mouth is. As a subscriber, you can see my exact positions and transactions almost in real time.

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That means you can get all of this for just $399 instead of $1200!

This pick is a company I’m personally loading up on, just like many other Multis are. It could be a generational wealth builder. If you’ve been waiting for the right time to join, this is it.

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As announced in the Overview Of The Week, here's the new Potential Multibaggers pick.

I've always said that picks come when they are ready.

Sometimes, that means there are months, sometimes half a year, that I don't see any stocks I think are attractive enough.

But you can also have two picks in two weeks, like now.

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I started the last pick with a story. It was a fun story about a Crocs sandal. If you are a new Multi, I hope you have checked the previous pick here. The stock has been up, down, up again and right now exactly flat from where it was two weeks ago. So, you have not missed anything so far. However, to clarify, this is a long-term holding, just like all the others in our picks.

Let me be clear, though, like Warren Buffett, my favorite holding period is forever. Many investors and even more traders see this as never selling, but that’s not the case. Not for Buffett and not for me. It means that everything goes according to the investment thesis and you can just hold.

This week, David Gardner’s book Rule Breaker Investing was published and Gardner has done this. He has 7 (!) stocks that went up more than 100 times from his cost basis. His Nvidia and Amazon positions, both with a cost basis of a split-adjusted $0.16, are more than 1000-baggers. Yes, that means every $5K grew into $5M and more. That’s the power of holding the best stocks over time. And that’s also what I want to do with Potential Multibaggers.

I'd like to start this article with a story as well, but it's a nightmare scenario for many involved in cybersecurity.

It's 3:47 AM when you wake up and see your phone exploding with notifications. As Chief Security Officer, you've trained for this moment, but nothing prepares you for the sick feeling in your stomach as you read the message flashing across your company's screens: "YOUR FILES HAVE BEEN ENCRYPTED. PAY $1M IN BITCOIN OR LOSE EVERYTHING FOREVER."

The next 15 days become a living hell. Your entire business grinds to a halt. Customer data is locked away. Manufacturing systems are down. Your sales team can't access CRM. Employees sit idle while lawyers argue with cyber-criminals who respond with laughing emojis and raised demands.

By day 2, you're bleeding $180,000 daily in lost revenue. By day 3, customers are jumping ship. Regulatory fines start mounting. The media catches wind. Your stock price craters. On day 15, defeated and desperate, you wire $1.2 million to an untraceable wallet, praying these digital terrorists will honor their word.

They do. Your data comes back. But when you add up the real costs (lost revenue, emergency consulting fees, system rebuilds, regulatory penalties, reputation damage, customer defections) the bill hits $7.3 million.

And this nightmare? It's playing out somewhere in the world right now, every 11 seconds. The average ransom paid is $800K.

But there's another story. There are companies that never pay ransoms. Businesses that bounce back from cyberattacks in hours, not weeks. Where an attack is just an small technical problem solved in an hour. Organizations where the phrase "we don't negotiate with criminals" isn't just a hollow phrase that is not tested or just PR, but reality.

This is the world where the new Potential Multibaggers pick lives. It offers businesses immortality.

This is where the free part ends.

If you want full access to Potential Multibaggers, here’s what you unlock:

✅ My real-money portfolio (every transaction, full transparency)
✅ 2 brand-new picks (both just released behind the paywall)
✅ Proof it works: the last two picks are up +158% in 10 months and +62% in 4 months
✅ My very first pick? Up 20x+
✅ “Best Buys Now” (beating the market by 30%+ over 3 years)
✅ Private chat with 700+ serious investors

For less than $2 a day, you get the exact research that produced those results.

You invest $499 (€430) in knowledge.
The upside? It can multiply your portfolio for years.

If you upgrade to paid now, you’ll get two Potential Multibaggers picks at the price I picked them, not after they have gone up so much already.

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Hi Multis

It's been a while since I launched a new Potential Multibaggers pick. I've been picking Potential Multibaggers since May 2017 and I've noticed that I've become stricter in my criteria over time.

But I also have to acknowledge that there will always be risks. For every investment and even more for Potential Multibaggers.

Because of 2022 and the butchering in growth stocks back then, and especially the many that didn't recover from the fastest rise in interest rates ever, risks have become much more important for me.

When I look at the companies that have done the best (think Shopify, Nu Bank, Duolingo, Cloudflare, CrowdStrike, etc.), one noticeable thing sets them apart from the companies that didn't make it: the people. The best companies have exceptional CEOs.

But exceptional CEOs are often not easy to find. It often takes time to get to know them and to see how good they are.

In that sense, this new Potential Multibagger is a classic one. Yes, it's the company, it's the huge total addressable market, it's a technology advantage that not everybody sees, it's riding a long-term trend, but especially, I liked this CEO from the start and he saw something that few saw that early.

Moreover, just like Tobi Lütke started Shopify to power his own online snowboard shop, this CEO had a personal interest in starting his company and it was even a much better one than that of Tobi Lütke.

Just like a typical Potential Multibagger, the stock has been on a very volatile trajectory. These are the drawdowns. As you can see, the stock is currently 44% below its recent high just two months ago.

Before we start, I want to point out that have an advantage over you. That advantage is that I have already done the research and I have not just done that in the last few weeks but for months already, and much more intensely in the last few weeks. After all, this stock has been on my Stocks On My Radar list since mid-2024.

That means that I'm probably in a different place than you are right now when it comes to research and conviction. That means it may take a while before you are convinced about this pick. That's OK. I always scale into positions over time, so I will also do that with the new Potential Multibaggers pick.

Of course, there's always the possibility that the company will fail for one reason or another. It's essential to have the conviction to hold on if a stock has a drop, and there will be many reasons why our stocks will see big drops from time to time. Some of those reasons will sound very convincing. That's why it may be wise to either wait for the next article or to only buy a small starter position.

But enough introduction. Let's go to the new pick.

Up to now, I have avoided naming it but here it is.

The new Potential Multibaggers is...

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This is the first Potential Multibagger you get through this platform.

I’ve been picking Potential Multibaggers since May 2017, when I picked Shopify as the first Potential Multibagger at a (split-adjusted) price of $7.74.

Shopify now trades at $117.37 (closing price on December 11, 2024). That means it’s more than a 15-bagger already. But when it comes to investing in Potential Multibaggers, this is even more applicable than for investing in general.

Just look at the drawdowns that I had to endure to see a 15-bagger for my Shopify investment. As you can see, the stock is still 30% under its all-time high set at the end of 2021.

Source: Finchat, the best charting, screening and finance AI tool

The stock dropped by almost 85% in less than a year.

Ouch…

Or not?

Well, that’s when the REAL value of Potential Multibaggers shines through, I think.

I know the companies I pick very well, and I keep learning about them quarter after quarter after quarter.

Potential Multibaggers provides you with continuous updates. I analyze the earnings in detail, and I have scores to assess the quality of the company and its valuation.

That also means I added substantially to my position in Shopify when the stock was punished so hard by the market and many of my subscribers did as well.

Without deep knowledge, it’s often difficult to judge whether the sell-off is warranted. That’s where I try to help you.

Now, of course, investing is inherently uncertain because nobody can look into the future. You can examine the current situation and draw lines into the future, but nothing says these assumptions are correct. So, I will have many losers as well.

That’s OK. Every investor has losers, even the very best ones. As long as you win more than you lose, you will do fine. And the great thing about investing is that there’s a capped downside (100%) and a theoretically unlimited upside.

That’s why one Shopify can wipe out multiple losers.

But you need a lot of time and patience.

The goal of Potential Multibaggers is 10x over 10 years. That’s a much longer period than everyone thinks and especially in this clickbaity world full of noise, it’s not simple to separate the short and the long term. Does something have an influence for the next few quarters or is it something that fundamentally changes the investment case?

Next to knowledge, there’s another tool I use to separate noise from signal: patience. I will always err on the side of holding my stocks too long. You could have sold Netflix during the Qwikster debacle in 2011, when the stock dropped 77% in just four months. Sometimes, companies make mistakes, but the best reverse them as fast as they implement them. Netflix did, and the stock is a 27-bagger from its price before the big drop.

All of this is just to give you some insight in the nature of multibaggers. Chris Mayer studied 365 100+baggers in his great book 100 Baggers.

By the way, I highly recommend this book!

Every single 100-bagger (all 365!) had at least one 50% drop. Almost all of them multiple times and the big majority had a drop of 75% at least ones, often multiple times.

So, expect volatility, expect losers, but also expect some really rewarding multibaggers!

The First Pick

Here, I will NOT give you picks from the past, only picks that I think have the opportunity to go 10x over the next 10 years. I have multiple great multibaggers that I still like but are maybe not 10x material anymore going forward. Now, of course, if the stock would go 7x instead of 10x, I think you would still not cry. :-)

Picking a new Potential Multibagger is always a mix of thrill and uncertainty. As I showed, investing in high-potential companies is rarely smooth sailing, but your patience can be rewarded. But for that patience, you need knowledge. That’s why I always write 5 extensive articles, spread over time.

This new pick doesn’t just improve an existing process; it rewrites the rules. It addresses a problem that has frustrated professionals in its industry for decades, creating a breakthrough solution that has already started to redefine the playing field.

Like most Potential Multibaggers, the stock price has rocketed, dipped, and soared again and dropped again. Some might see the volatility as a warning sign, but for those of us with patience and a long-term mindset, drops are great moments to average into your position, which I also always do.

I won’t give away the name here. Free subscribers will need to upgrade to see the full deep dive. If you’ve considered upgrading your subscription, now is the time to join the Multis who get access to the full analysis, detailed insights, and the opportunity to act on the information if they want.

Click here to upgrade, get my real portfolio, the new pick and much more.

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